Make your own TV
“looks amazing just sitting on the wall off. When the art is on it looks extremely real.”
65″ Class The Frame ArtMode QLED 4K HDR Smart TV (2020), Samsung.com
Everything a picture frame does for you, The Frame does more beautifully.
Modern Frame Design
The Frame’s minimalist-inspired design blends flawlessly with your interior. It’s slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.
More colours, More styles, More you.
Enjoy two bezel style options. Modern bezel style comes in White, Teak and Brown colours and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you’re in.
In the box is an easy-to-install wall mount that keeps The Frame extra tight to the wall.
Slim Fit Wall-Mount
Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.
One Invisible Connection comes included with purchase.
One Invisible Connection
Get rid of messy wires once and for all. The single, translucent One Invisible Connection cable seamlessly connects devices to your TV. With up to 15 meters of freedom, you can finally find a more discreet place for your TV peripherals. Which brings us to the One Connect Box.
One Connect Box, too
One Connect Box
Your external devices no longer have to be placed directly next to your TV. Instead, put them somewhere they can’t be seen so you can keep everything about your space looking neat and tidy.
One stand moves up and down, the other moves anywhere
Height Adjustable Stand
The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.
Discover new places to showcase your style
With Studio Stand, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that’s all you’ll see.
Turn The Frame off and let your favorite artwork set the mood.
Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.
A world-class selection at yourfingertips
Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.
Senses your presence
The Frame automatically turns on to display your artwork when it senses you’ve entered the room. Leave the room, and it turns itself off to save energy.
Artwork, always in its best light
If the rooms lighting conditions change, The Frame’s Brightness Sensor automatically adjusts screen brightness and colour, retaining the natural look and colour of on-screen visuals.
A perfect frame for personal photos, too
Artwork isn’t the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.
A billion shades of colour with Quantum Dot
100% Colour Volume with Quantum Dot
Quantum Dot technology delivers our finest picture ever. With 100% Colour Volume, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
It starts with a next-level, 4K AI processor
Quantum Processor 4K
The Frame is powered by Samsung’s own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.
Not in 4K? Not a problem
4K AI upscaling
Scene by scene, The Frame uses machine learning to create a library of various visual data algorithms which it uses to restore the smallest of details, remove image noise and sharpen object edges and text. The result is a highly refined, 4K-level of realism and detail in everything you watch.
True-to-life, fade-free colours
The Frame’s Quantum Processor 16-bit colour mapping technology applies 3-Dimensional colour control and machine learning to drastically improve colour detail and contrast, making sure every colour is expressed accurately, even in bright scenes or settings.
Auto-optimized picture in any lighting environment
The Frame analyzes the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV’s brightness and contrast settings accordingly so what you’re watching always looks its best.
Auto-optimized sound based on content type
Anything you decide to watch, Adaptive Sound makes sure it sounds its best. Quantum Processor’s AI technology optimizes sound based on real-time audio scenic intelligence and automatically adjusts the sound mode to 1 of 4 sound modes including Dialogue, Music, Sport and Action.
Auto-optimized sound based on location
Using data generated from The Frame’s built-in mic, SpaceFit Sound analyzes both the room’s acoustics but also its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.
Two-toned backlight, double the colour realism
With an additional set of warm tone LEDs, The Frame’s Dual LED backlight expresses more sophisticated colour tone combinations in your visuals, bringing every scene to life in full colour realism, enhanced contrast and improved viewing angles.
Do more from home with The Frame
Turn The Frame into a professional workstation
PC on TV
There’s so many ways to stay productive from home with The Frame. It automatically recognizes your office PC, letting you use it right on your TV. Screen share directly from a nearby PC or laptop. Simply connect a Bluetooth mouse and keyboard and see how easy it is to work from home.
More ways to connect instantly
Want to continue your video call on a bigger screen? With SmartThings on your Android device or Apple AirPlay on iPhone, your smartphone can be mirrored on The Frame for a bigger, better video chatting experience.
A customizable multi-screen experience
The Frame lets you watch 2 screens at the same time, so you can workout while streaming your favorite show or movie. Connect your smartphone and make sure you’re doing the exercises accurately. Customize video size and audio options and take full control of what and how you watch.
Home entertainment, the smarter way
Smart TV Powered by TIZEN
Your home’s all-in-one content and connection portal, SmartTV brings you a world of content that goes beyond the viewing experience with smarter ways to connect, search, control and enjoy all that entertains you. Below, are just a few of the ways SmartTV elevates your everyday experiences.
Connect your phone to the big screen with just a tap
Don’t feel like listening to music through headphones or phone speaker? Give The Frame a light tap with your smartphone and watch Music Wall visualizations add ambience to your room while your music is played through the TV speakers for an enhanced visual listening experience.
First-of-its-kind innovative Eco Remote does away with batteries
Solar Cell Remote
The Frame automatically detects your external devices so they’re ready to use the moment you connect them. Use One Remote for easy control of all your connected devices and don’t worry about changing batteries—solar cell technology allows it to be charged by your indoor lights.